New brands and evolving brands have different needs. Our process accommodates wherever our clients might be in the branding life cycle. Our goal is always the same — to consistently reflect the essence of a company.
Research leads our creative process. As the shorthand for your brand, your logo must be a well-crafted, accurate representation. When concepting, we value quality over quantity. Our best work comes from honest collaboration with our clients. The combination of your industry knowledge and our design expertise ensures results that are both timeless and versatile.
Consistency solidifies a brand's power. And a brand guide ensures that no matter how your company operates, anyone can use your brand elements properly. We create guides that provide the information you need to apply brand assets consistently, such as: logo specifications and usage, colors, font and typography, icons, and image usage and style.