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Makeover tale of NVR involving diversification from hardcore steel to food products may be unusual but indeed a bold and dynamic step for scripting a shift from perennial business domain to more challenging business fields. Even while conceiving the diversification plan NVR had to don consumer receptive attires.

NVR had always been in steels for over last couple of decades with established relationship with integrated steel plants, warehouses, showroom and distributorship of SAIL. The present Chairman Sanjay Singh Rathor & Nibha Singh conceived a modest plan for diversification in areas that are independent of steel business but are in areas with high growth prospect like food products and health drink.

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