Something Bong was born when Anindita (the lady behind the restaurant) started getting catering request from her friends. Most Bengalis settled in Bangalore yearn for homestyle cooking and Anindita, being one herself decided to take the matter in her own hands, quite literally! Gradually, she needed a commercial kitchen and decided to open a small restaurant. She introduced Bengali fusion dishes which make great work lunches as well.
- Logo: Anindita was clear that she wanted a logo with pop colours but nothing over the top. Bengali cuisine has heavy influences of the European settlements. The logo is a patterned plate with the colours that could be defined as both Indian and European.
- Marketing leaflets
- Brand digital marketing planning