MW Cables is a brand of fire proof cable wires by a renowned Kolkata based company, SPS Group. We were given the responsibility of creating an attractive package to introduce the product in a market of many rivals. It was a challenging job to make a new product a household name through design. We were also told that it will be put up on thousands of billboards and other advertising banners all over the state. They were extremely liberal and gave us a free hand to take the creative decisions. The simple yet striking package stood out in the crowd. Our clients were happy and we are proud.
- Package design and collaterals